The Early Bird Story

Tim C, our pastry chef, has worked in the industry for the last ten years. His career began in Birmingham and from here he has travelled the world, including Australia and Malaysia. His background is in 5* hotels and he has run the pastry kitchen at some of the most prestigious hotels in the UK.

Tim C moved back to Birmingham in January 2017 and ran stalls selling his cakes and pastries at some of the local food festivals over the summer, including the Kings Heath street festival, Birmingham Coffee Festival and Digbeth Dining Club. It was while he was running a stall at the coffee festival in 2017 that he met Tim G.

Tim G has always had a passion for food and hospitality, as well as a desire to support growing new businesses. They decided to join forces along with Tim’s brother, Joe, to complete the founding Early Bird team. Joe has a background in business management and, like his brother, has a strong passion for food, coffee and people – key values of The Early Bird Bakery.

Our long-term goal is to be a business with a social conscious; providing real opportunities for people to work, learn and develop within the hospitality sector. We have a strong passion for developing new talent and providing a platform for new food ideas and enterprises. We want to create a different work environment to enable people to gain the skills and confidence to facilitate these hopes and visions, to build a rewarding career in catering.

We also recognise there is a demand for ethically fair-traded ingredients and vegetarian/vegan alternatives. We will be making this an integral part of our business vision, to reduce waste, work with local providers and provide delicious alternatives to the tasty cakes we all know and love.

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